The social networking platform Pinterest has created a tremendous amount of buzz in recent months. Pinterest has allowed its users to showcase their likes, hobbies and interests in the form of image sharing.  Pinterest has roughly 12 million users at this current moment in time and drives more traffic than Google+, YouTube and Reddit COMBINED.  

Once you’ve created your own Pinterest profile, you can make your profile public and connect to both Facebook and Twitter. If you build your links on Pinterest correctly, you will optimize your company’s SEO score since Pinterest is a high authority site. In addition, over 65 percent of Pinterest users are Females. If your company or service is targeted towards a specific female demographic, then you have all the more reason to sign up for Pinterest.  Pinterest has follow and like features just like Facebook and Twitter and thus, will allow you gain popularity.

It is important to familiarize yourself and sign up for Pinterest because it has slowly become as addictive as Facebook.  As a marketer or businessman, Pinterest is an excellent tool to utilize in regards to driving traffic to your website and gaining online exposure. Furthermore, the fact that Pinterest can be linked to Facebook or Twitter is great for those who want to build their company’s SEO score. Connecting Pinterest to other social media platforms is another great links building platform for your website and its content.